Home Staging

Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that anyone might want. Many people believe that staging raises the value of a property by way of reducing the home's flaws, depersonalizing, decluttering, cleaning, improving its general condition and landscaping. For vacant homes, prop or staging furniture is used to create a living space where the buyer can imagine themselves living.  Properly executed staging leads the eye to attractive features while down-playing flaws.

Since 1975 real estate professionals have used staging as a marketing tool in the United States. Professional designers, decorators and real estate agents started this branch in Interior design to reach more customers.

Staging is increasingly viewed as a necessary step toward selling a home in a competitive market, and many home sellers use the services of a professional home stager, or a real estate agent with staging experience and expertise, to help them stage their homes before they go on the market.

Research (based on surveys of real-estate agents, not on rigorously collected data on prices, and not peer-reviewed or published in peer-review journals) states that home staging can reduce a listing's time on the market by one third to half, and could fetch as much as 10-15% more than an empty home or a home not properly staged.

Techniques

Many techniques are used to stage a property. De-cluttering, depersonalizing, updating old or unattractive fixtures, painting, furniture rearrangement, rental furniture and accessorizing are just some of the changes used to make a home more appealing to potential buyers.

Since a typical home buyer decides if they are attracted to a home or not in the first 8 seconds of seeing it, curb appeal is generally viewed as a vital aspect of the staging process. Therefore, curb appeal, the practice of improving a home’s exterior appeal, is used alongside interior improvements.

It has been shown that homes containing furniture and accessories sell more quickly than vacant homes, because the potential buyers realize what can actually be done with the space, by giving each room an identity and purpose. They may realize that the room is actually a lot larger than it would look without furnishings. Rental of furniture and decorative accessories are a common solution when selling brand new properties that have never been occupied, or those where homeowners have already vacated the property.

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